n Europe, the United States, Africa and Asia: the seeds of jazz have been sown on stages across four different continents. At major festivals, jazz musicians share their love of free experimenta-
tion with the wider public, as well as of controlled improvisa- tion and musical creativity in all its forms!
Meeting all the musical talents
In south Los Angeles, Bank of the West BNP Paribas has been the main sponsor of Newport Beach Jazz festival since 2008, one of the most popular events on the West Coast. Thousands of fans attended the 24th edition in Spring 2019, coming from all over California and further afield, for three days of music and friendship. Thanks to their trusted partnership with the bank, several hundreds of customers received invitations to this event.
IN MOROCCO, BMCI, SUBSIDIARY OF THE BNP PARIBAS GROUP,
sponsors artists through its TANJazz Foundation, which celebrated its 20th edition in 2019. The BMCI Ville Stage and the Moulay Hafid Palace in Tanger attracted 5,000 spectators per night and one hun- dred artists, including the brilliant Shakura S Aida and the Circular Time band, with an emphasis on black American music. Also pre- sent in other African countries, BNP Paribas has been co-financing the Jazz à Carthage festival in Tunisia since 2016, an event to share and enjoy a blend of musical styles.
Shining the light on jazz, across the world
Several thousands of fans participated in the 24th edition of the Newport Beach Jazz festival, held in Los Angeles, in spring 2019.
Jazz is not just reserved for the elite, it is a universal language. Since 1995, the BNP Paribas Foundation has expressed its passion for this genre of music, open to a wide diversity of cultures. It facilitates in particular, the development of emerging artists, and encourages international promotion through renowned musical festivals.
Held every year in April, Jazz à Carthage is one of the highlights of the Tunisian music scene.
CORPORATE PHILANTHROPY 2019 ACTIVITY REPORT 10