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ut 1 Alongside the artists, looking at the world differently By choosing to support choreographers, circus artists and jazz musicians, BNP Paribas, particularly through its Foundation, is promoting the performing arts, in line with current trends. Through its patronage, the artists are given the time and attention they need to fully dedicate themselves to being creative. The tailored support that they receive facilitates the development of their projects over the long term. This partnership is based on trust, and over time, is also extended to major cultural institutions, which establish opportunities for meaningful interaction between those from all art forms, particularly through international exchange.